In 1967, a 30-second commercial in the first Super Bowl (then called the AFL-NFL World Championship Game) cost $47,500. With the game’s roaring success, the price went up by $5,000 the next year. Public interest quickly compounded, and by Super Bowl XXIX (1990), the price for 30 seconds of airtime […]
NFL
Super Bowl Expected to Generate $6.8 Billion in Betting, AGA Survey Says
As many as 26 million Americans will place bets on the Super Bowl this year, according to the results of a survey released Tuesday by the American Gaming Association. The AGA estimates that $6.8 billion will be wagered on the Super Bowl by Sunday, either through legal or illegal means. […]
QBs Justin Herbert, Jordan Love, Anthony Gordon Up Their NFL Draft Stock at Senior Bowl
Two quarterbacks are virtually guaranteed to be first-round picks in the NFL Draft come April. But those who are not LSU’s Joe Burrow or Alabama’s Tua Tagovailoa needed a strong performance at Saturday’s Senior Bowl if they wanted a chance to go early. In a week of festivities that culminated […]
The Westgate’s Big Book of Super Bowl Prop Bets Explained
It’s become something of an annual pilgrimage. For years now, in the week leading up to the Super Bowl, Las Vegas retiree Charlie Mayle treks to the Westgate Las Vegas SuperBook to pour over page after page of Super Bowl prop bets. Seated in a light-brown, leather club chair at […]
Mahomes Favorite for Super Bowl MVP, Better Betting Options Exist
Kansas City quarterback Patrick Mahomes is the favorite to be named Super Bowl MVP, and the odds keep trending downward. The second-year player opened at several sportsbooks at +140, but has been bet down to +105. Some places, like Circa Sportsbook, have Mahomes at even money. Could Kansas City quarterback […]
Super Bowl Halftime Show Betting Heats Up with Jennifer Lopez, Shakira
When the Kansas City Chiefs last played in the Super Bowl, the halftime show featured the Southern University marching band followed by a re-enactment of the famous 1815 Battle of New Orleans. Things have changed in 50 years, as we’ll see on Sunday when pop stars Jennifer Lopez and Shakira […]
49ers’ Katie Sowers, First Woman Super Bowl Coach, In It to Win (VIDEO)
Katie Sowers will become the first woman to coach in a Super Bowl on Feb. 2. Sowers, an offensive assistant coach, has been with the San Francisco 49ers since 2017. And while she’s about to break some career barriers, her primary mission is to break the 49ers’ Super Bowl drought. […]
Super Bowl Betting and Smart Money: Don’t Be Swayed by Lots of Zeros
I don’t give a damn what team some anonymous millionaire bet on, nor do I care how much he wagered. What I want to know is — which side does the bettor who actually earns his living from sports gambling like? A few years ago, a highly respected sports gambler […]
Cars, Celebrities, Politicians Aim for Revenue, Victory in Super Bowl Commercials (Video)
While many bettors are interested in specific aspects of the game, there is also a significant — if not greater — percentage of Super Bowl 2020 viewers who watch for nothing more than the commercials. With those people in mind, it’s time to turn our attention to some of the […]
Fox’s Joe Buck, Troy Aikman Part of Several Super Bowl Broadcast Prop BetsÂ
The Super Bowl broadcast reaches approximately 100 million people, and the prop bets related to the televised event are big business to sportsbooks. Several side wagers are offered, including everything from what the broadcasters will say, to what celebrity might grab some camera time. Fox Sports has the rights to […]
Can Patrick Mahomes Win Super Bowl MVP … Even if the Chiefs Lose?
In the 53-year history of the Super Bowl, only once has a player from the losing team been selected MVP. In 1971, Dallas Cowboys linebacker Chuck Howley received the honor in a sluggish, 16-13 loss to the Baltimore Colts that was dominated by both defenses. Can history repeat itself in […]
Demi Lovato National Anthem Performance Could be Hit with Bettors
The news that singer Demi Lovato will be performing the National Anthem at the 2020 Super Bowl was a bit of a surprise, but it hasn’t caught oddsmakers off guard. They have listed several prop bets related to Lovato’s singing of the Star Spangled Banner. A week before the Super […]
Super Bowl History: San Francisco 49ers Seeking Sixth Championship
In their first five appearances in the Super Bowl, the San Francisco 49ers won the NFL championship five times, with Joe Montana winning four titles, and Bill Walsh winning three times. The Niners failed to win in their last appearance, when they lost 34-31 to the Baltimore Ravens in Super […]
After 50 Years, Kansas City Chiefs Return to the Super Bowl
The Kansas City Chiefs appeared in the first Super Bowl and won Super Bowl IV. The Chiefs last played in the Super Bowl in 1970, which makes it 50 years between their last appearance and their upcoming one after Patrick Mahomes and Andy Reid secured a berth in Super Bowl […]
Die-Hard Fans Driving Up Super Bowl Ticket Prices
It’s been a long time since the Kansas City Chiefs or the San Francisco 49ers played in a Super Bowl, and that’s driving up ticket prices. According to SeatGeek, the average ticket price for Super Bowl 2020 is up to $7,806, but could go even higher. Average Super Bowl Ticket […]
President Trump Super Bowl Prop Bets Include Tweeting, Political Ad
What does President Trump and the Super Bowl have in common? Lots if you want to put down a proposition bet related to the leader of the free world. Bovada and BetOnline have released a few regarding Trump and Super Bowl 54 bets, and while some are predictable, others show […]
Complete List of Super Bowl Winners and NFL Champions
We complied a complete list of Super Bowl winners and NFL champions leading up to Super Bowl 56 between the Los Angeles Rams and Cincinnati Bengals. The Kansas City Chiefs appeared in the first Super Bowl and won their franchise’s first championship with a victory in Super Bowl IV. The […]
NFL Notes: Kyle Shanahan Relishes Chance to Erase Super Bowl Memory
The last time Kyle Shanahan was involved in a Super Bowl, it turned into a nightmare. Now, the San Francisco 49ers head coach has a chance to erase that memory and replace it with something more pleasant. Shanahan was the offensive coordinator for the Atlanta Falcons when they met the […]
Odds Increasing on Brady Leaving Patriots
When Tom Brady sidled up to Raiders owner Mark Davis at UFC 246 on Saturday night in Las Vegas, it didn’t take long for social media to start buzzing that #12 could be sporting silver and black if he returns to the field next season. That’s how crazy the speculation […]
NFL Conference Championships Draw Six-Figure Bets in Vegas, Mississippi
It seems bettors were tuning up for Super Bowl 54 wagers by making big bets on the AFC and NFC Championship. Sportsbooks, especially in Las Vegas, reported some sizable bets from regular customers. The AFC Championship opened at 7.5 points in favor of Kansas City, but dropped to seven at […]