The UK is considering a ban on gambling company ads on the front of Premier League soccer jerseys. Meanwhile, Caesars Entertainment just announced it would advertise its sportsbook on the front of the Washington Capital’s NHL jerseys. The news highlights the countries’ contrasting sports betting history. Bookmakers have been legal […]
Tag: Advertising
Sports Betting Boosts NFL Opening Week Ratings and Ad Spending
CBS and NBC both reported a double-digit ratings increase for last week’s NFL games. Meanwhile, the NFL’s sportsbook partners treated viewers to roughly 100 ads. In related news, sports betting activity was at an all time high during the NFL’s opening week. Last season, NFL ratings slumped for the first time […]