If you watched NBC Sports’ overhead shot of Rich Strike’s remarkable ride to the 148th Kentucky Derby title, you had plenty of amazed company. The replay of that performance, with Larry Collmus’ call, has been viewed more than 38 million times across various social media platforms. When NBC released its […]
Tag: NBC
NBC Expands Triple Crown Coverage, Brings Peacock in to Live Stream
NBC expanded its Triple Crown portfolio to the streaming world, announcing that its Peacock service will live stream all three Triple Crown races. This marks a first for the streaming service, which will supplement – not replace – NBC’s Triple Crown coverage. It also brings horse racing back to Peacock, […]
Super Bowl Ratings Rebound Amid Record Sports Betting
Super Bowl 56’s ratings rebounded, up 16.5% over last year. Nielson reported 112.3 million watched the big game on NBC’s television and streaming platforms. Meanwhile, both Nevada and New Jersey reported record sports betting totals for the event. The Los Angeles Rams pulled out a 23-20 victory over the Cincinnati […]
FOX Sports Signs Eight-Year Agreement to Broadcast Belmont Stakes
FOX Sports and the New York Racing Association announced Wednesday that the network now owns the exclusive media rights to one of the jewels of the Triple Crown. FOX Sports acquired the exclusive media rights to the Belmont Stakes beginning in 2023. The eight-year agreement with the New York Racing […]
NFL Wild-Card Weekend Ratings Sag Despite Expanded Format
The NFL’s expanded slate on wild-card weekend, with several networks opting to expand their footprint by simultaneously broadcast on alternate networks or streaming, did not yield a ratings bonanza. Instead, overall viewer numbers were down year over year and in some cases were the lowest in five years or more. […]
The NFL’s Future is Streaming: You Can Watch it Unfold with Amazon’s ‘NFL Holiday Blitz’
With NFL broadcast contracts coming to fruition for all three legacy networks at the end of next year, an emerging player is already setting the stage for what may be a once-in-a-generation shift in how we watch football. You can see the beginning of what that change looks like this […]
FOX Looks to Ditch Thursday Night Football to Focus on Sundays and Sports Betting
FOX Corporation, which signed a five-year, $3.2 billion contract to broadcast “Thursday Night Football” two years ago, is looking to bounce out of that deal sooner than later. Since the contract was signed in December, 2018, FOX has had trouble finding an audience for “Thursday Night Football.” Those problems are […]
NBC Appeals to Bettors’ Sensibilities by Rolling Out ‘Chartthrob’ Steve Kornacki During Sunday Night Football
MSNBC political analyst and analytics guru Steve “Map Daddy” Kornacki made a memorable guest appearance on Sunday Night Football’s pregame and halftime shows, sending hearts aflutter on Twitter. Kornacki, known for both his unrelenting up-to-the-second analysis and welcoming business casual attire, wore his signature khakis, Adidas sneaks, and Banana Republic […]