A pair of sneakers worn by Michael Jordan in his early days with the Chicago Bulls broke the public auction record on Sunday. The sneakers sold for $1.472 million. Subsequently banned by the NBA, the notorious sneaker design ignited sales of Nike’s Air Jordan 1. Last year, Christie’s auctioned a […]
Nike lost another high-profile deal as Olympic gymnast Simone Biles signed with the Gap’s Athleta brand. Earlier this year, Kobe Bryant’s estate failed to renew its longstanding deal with Nike. Meanwhile, Under Armour was fined $9 million for misleading investors. Nike can’t be happy with the defection of two gold […]
In what could mark the end of an era, Nike and Vanessa Bryant acknowledged a failure to renew Kobe’s legacy sponsorship deal. Nike’s limited-edition sales model, which caters to well-heeled collectors, may have been a sticking point in the negotiations. Dating back to 2003, the sponsorship deal between Bryant and […]
When Nike offered Sabrina Ionescu’s Oregon Ducks basketball jerseys for sale, they sold out within hours. This may not have been a miscalculation on Nike’s part. Until the NCAA allows a student-athlete to profit from their name and likeness, companies need to tread lightly in the college market. It began […]
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