Until the introduction of social media, the only time you’d be able to follow a professional boxer’s journey would be during a TV interview, press conference, weigh-in, or fight night. Now, thanks to platforms such as Instagram, we’re able to get an insight into the lives of the most formidable […]
Short-form video platform TikTok is rapidly building a foothold in the sports world, with two more deals linking the app to the UFC and professional soccer teams in the United States. On Friday, TikTok announced a multi-year deal with the UFC that will see the mixed martial arts promotion place […]
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